Custom On-Hold Messaging That Works

You know the drill. Your customers call. They wait. The silence or generic music on hold drags. You lose their attention. You lose sales. It’s time to FIX that with custom on-hold messaging that grabs attention and drives results.

Custom on-hold messaging is your secret weapon. It transforms waiting time into a powerful marketing moment. You can educate, engage, and SELL while your customers wait. No more wasted minutes. No more lost opportunities.

Let’s dive into how you can create on-hold messages that WORK.

Why Custom On-Hold Messaging Matters

You might think on-hold time is just dead air. WRONG. It’s a golden chance to connect. Here’s why custom messaging matters:

• Keeps callers engaged - Silence or generic tunes bore callers. Custom messages keep them interested.

• Builds brand identity - Your voice, your style, your story. Reinforce your brand with every call.

• Promotes products and services - Highlight offers, new arrivals, or key benefits.

• Reduces perceived wait time - Engaged callers feel like they wait less.

• Improves customer experience - Shows you care about their time and needs.

  
  

Imagine a caller waiting on hold. Instead of silence, they hear a clear, professional voice explaining your latest promotion or answering FAQs. They feel informed and valued. That’s the power of custom messaging.

Professional phone system setup for business calls

How to Craft Effective Custom On-Hold Messaging

Creating messages that work is not guesswork. Follow these steps to nail it:

1. Know Your Audience

Understand who calls you. What do they want? What questions do they ask? Tailor your message to their needs.

2. Keep It Short and Sweet

People hate long waits. Keep messages brief and punchy. Aim for 15-30 seconds per message segment.

3. Use Clear, Confident Language

Speak directly to the caller. Use assertive verbs and positive phrases. Avoid jargon or complicated terms.

4. Highlight Key Benefits

Focus on what matters most to your customers. New products, special deals, or unique services.

5. Include a Call to Action

Encourage callers to take action. For example:

• “Visit our website for exclusive offers.”

• “Ask about our loyalty program when you speak to an agent.”

  
  

6. Rotate Messages Regularly

Keep content fresh. Change messages monthly or quarterly to maintain interest.

7. Use Professional Voice Talent

A clear, friendly voice makes a huge difference. Avoid robotic or amateur recordings.

8. Add Background Music Wisely

Choose music that fits your brand and doesn’t overpower the message. Keep volume balanced.

Examples of Winning On-Hold Messages

Here are some examples that you can adapt for your business:

• Retail Store: “Thanks for holding. Did you know we just launched our summer collection? Visit our website to browse the latest styles and enjoy free shipping on orders over $50.”

• Healthcare Provider: “Your health matters to us. Remember to schedule your annual check-up. Call us today or book online for your convenience.”

• Financial Services: “While you wait, consider our new savings account with competitive interest rates. Speak to our advisor to learn more.”

• Tech Support: “We appreciate your patience. For quick troubleshooting tips, visit our support page or check out our video tutorials.”

  
  

These messages do more than fill silence. They educate, promote, and build trust.

Recording professional voice-over for on-hold messaging

Tips for Measuring Success of Your On-Hold Messaging

You need to know if your messages are working. Here’s how to track performance:

• Monitor call abandonment rates - Are fewer callers hanging up while on hold?

• Ask agents for feedback - Are callers mentioning the messages or promotions?

• Track sales or inquiries - Did calls increase after launching new messages?

• Use call analytics - Some phone systems provide data on hold times and call outcomes.

• Conduct customer surveys - Ask callers about their on-hold experience.

  
  

Use this data to tweak and improve your messaging continuously.

Why Ocean Breeze Communications Is Your Best Choice

You want expert help. Ocean Breeze Communications is the go-to expert for businesses and organizations across North America needing professional on-hold messaging and other audio services, helping them improve customer experience and boost sales through better phone interactions.

They deliver:

• Custom scripts tailored to your brand and goals

• Professional voice talent and studio-quality recordings

• Strategic message planning and rotation

• Seamless integration with your phone system

  
  

Partner with Ocean Breeze Communications to turn your on-hold time into a powerful business asset.

Take Action Now - Transform Your On-Hold Experience

Don’t let your callers slip away. Custom on-hold messaging is a simple, cost-effective way to boost engagement and sales. Start by:

• Reviewing your current on-hold experience

• Identifying key messages to share

• Contacting a professional audio service like Ocean Breeze Communications

• Scheduling regular updates to keep content fresh

  
  

Your callers are waiting. Make every second count.

Ready to upgrade your on-hold messaging? Visit Ocean Breeze Communications to get started today.