What does this mean to you?
Every day, millions and millions of phone calls are made and received. Just think of the calls in and out of your office. Although we try to get to every one, some calls need to be placed on hold. In fact, here are some interesting statistics from AT&T and Teleconnect Magazine:
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70% of all your calls will be placed on hold.
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52% of those calls will be left on hold for over 1 minute.
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Of those calls left on hold for longer than a minute, 60% hang up before someone has a chance to answer the line.
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Of those who hang up, 30% will NOT CALL BACK.
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88% of all callers prefer custom messages on hold over all other on hold options (this includes the radio).
If your business is open 5 days a week and eight hours a day, and you put 5 calls on hold per hour, that's putting 10,400 calls on hold a year. If you put 20 calls per hour on hold, that's 41,600 calls on hold a year! What if you could gain just an additional 50 cents in revenue from each of those on-hold calls? That's $5200/year! Companies spend thousands to millions of dollars on advertising and marketing, trying to create a particular image, yet they overlook the image they show when putting a caller on hold to...
